N ational Geographic Magazine has been an icon since 1888, but like any magazine, they still have to fight for each advertising dollar.

While every advertiser knows what National Geographic stands for and what it is about, few really understand the unique reach that the magazine has at the highly educated, high earning and high spending target market that advertisers so dearly want to grab.

Our hard-hitting campaign in Media Week and equivalents across Europe, hammered National Geographic's unique proposition home and has run for several years.