For over eight years, I’ve been lecturing predominantly post-grad students at the London College of Communication and the French Media School in a course called “Creative Persuasion”. It was aimed at media, communications studies and journalists but I decided to give it up after lockdown.
Below you’ll get a gist of what the lectures encompassed, though I have removed the lecture notes. My intention is to turn these lectures into a series of sharp and to-the-point podcasts at some point.
Media School students: Click on the item below to find course information. Lecture notes will be available on the day following the lecture. Be sure to download the correct notes for your course.
VOTED BY STUDENTS AS BEST LECTURER FOR 2013/2014 & 2017/2018 ACADEMIC YEARS
I see our role as tutors, not to indoctrinate, but to push students to think widely and critically for themselves.
My belief and experience is that students of communications require a broad understanding of the world and opinions around them – but also a deep grounding in the principles and techniques of past communication research and methods. Armed with this, they will be prepared to form new strategies that will have a better chance to work effectively today.
Creative Persuasion Class
| ECS Creative Persuasion Course Outline (pdf) | [download-attachment id="180" title="Download"] |
| Creative Persuasion Course Introduction Lecture Notes (pdf) | Not Available |
| Creative Persuasion Course - Zoura Report (pdf) | Not Available |
| Creative Persuasion Past Papers - Exam papers (pdf) | Not Available |
| Creative Persuasion 2017/8 Exam paper (pdf) | Not Available |
| Creative Persuasion 2017/8 Exam marking criteria (pdf) | Not Available |
| Creative Persuasion Propaganda Techniques Guide (pdf) | Not Available |
| Creative Persuasion 2018/9 Xmas Exam brief (pdf) | Not Available |
| Creative Persuasion Packaging task brief (pdf) | Not Available |
| 1. Creative Persuasion – ‘Introduction’ class notes (pdf) | Not Available |
| 2. Creative Persuasion – ‘Focus’ class notes (pdf) | Not Available |
| 3. Creative Persuasion – ‘Silent Minority’ class notes (pdf) | Not Available |
| 4. Creative Persuasion – ‘Propaganda I’ class notes (pdf) | Not Available |
| 4.1. Creative Persuasion – ‘Propaganda I’ task files (zip) | Not Available |
| 5. Creative Persuasion – ‘Propaganda II’ class notes (pdf) | Not Available |
| 6. Creative Persuasion – ‘Statistics I’ class notes (pdf) | Not Available |
| 7. Creative Persuasion – ‘Statistics II’ class notes (pdf) | Not Available |
| 8. Creative Persuasion – ‘The Business Case’ class notes (pdf) | Not Available |
| 9. Creative Persuasion – ‘Pricing’ class notes (pdf) | Not Available |
| 10. Creative Persuasion – ‘Instinct I’ class notes (pdf) | Not Available |
| 11. Creative Persuasion – ‘Instinct II’ class notes (pdf) | Not Available |
| 12. Creative Persuasion – ‘Creativity’ class notes (pdf) | Not Available |
| 13. Creative Persuasion – ‘Motivation I’ class notes (pdf) | Not Available |
| 14. Creative Persuasion – ‘Motivation II’ class notes (pdf) | Not Available |
| 15. Creative Persuasion – ‘Persuasion I’ class notes (pdf) | Not Available |
| 16. Creative Persuasion – ‘Persuasion II’ class notes (pdf) | Not Available |
| 17. Creative Persuasion – ‘Persuasion III’ class notes (pdf) | Not Available |
| 18. Creative Persuasion – ‘Nudge' class notes (pdf) | Not Available |
| 19. Creative Persuasion – ‘Irrationality’ class notes (pdf) | Not Available |
| 20. Creative Persuasion – ‘Big Data I’ class notes (pdf) | Not Available |
| 21. Creative Persuasion – ‘Big Data II’ class notes (pdf) | Not Available |
| 22. Creative Persuasion – ‘Emotion' class notes (pdf) | Not Available | >
| 23. Creative Persuasion – ‘Branding’ class notes (pdf) | Not Available | >
| 24. Creative Persuasion – ‘Contrarian’ class notes (pdf) | Not Available |
| *Be sure to download the correct notes for your course |
Journalism Class - News. Fact or Fiction?
| Human Freedom Index 2019 (pdf) | [download-attachment id="1255" title="Download"] |
| Human Freedom Index 2019 RAW DATA (xlsx) | [download-attachment id="1254" title="Download"] |
| A Robot Wrote This Entire Article (pdf) | [download-attachment id="1262" title="Download"] |
| The GTP3 Threat (pdf) | [download-attachment id="1268" title="Download"] |
| Google's deal with the French media (pdf) | [download-attachment id="1277" title="Download"] |
| 1. News Fact or Fiction – ‘Introduction’ class notes (pdf) | Not Available |
| 2. News Fact or Fiction – ‘Information’ class notes (pdf) | Not Available |
| 3. News Fact or Fiction – 'Fake News' class notes (pdf) | Not Available |
| 4. News Fact or Fiction – 'Algorithms' class notes (pdf) | Not Available |
| 5. News Fact or Fiction – 'Behind the Headlines' class notes (pdf) | Not Available |
| 6. News Fact or Fiction – 'UK Media Scene' class notes (pdf) | Not Available |
| 7. News Fact or Fiction – 'Typography' class notes (pdf) | Not Available |
