E litegroup are a Taiwan based manufacturer of PC Motherboards, Notebooks and other PC forms such as Tablets and all-in-ones.

In a crowded market where everyone shows a picture of their motherboards, they wanted a way to stand out from the rest but still make it obvious that they were in the motherboard business.

We came with the idea of visually transforming their boards to better express their benefits and the messages they wanted to get across.

A rocket shape to express speed was an obvious execution.

A pair of scissors to show how they cut their prices less so.

It was an idea that had 'legs' as we say in Ad-land; an idea that is strong and simple enough to lend itself to dramatise many different product benefits.

Needless to say, thanks to Photoshop, no motherboards were harmed in the process.