L uxury Briefing Magazine is aimed squarely at people in the luxury business.

It was conceived as a quick way for people in the industry to keep up with luxury business trends and competitors.

It stuck to its 'briefing' premise; no flash, no ads, no in-your-face graphics - just hard intelligence from around the world.

It was a great way for the industry to keep up and has become the 'bible' of the Luxury business.

Not long after it started, the magazine logically expanded into conferences as a way to capitalise on its success and cemented it with the Luxury Briefing Awards to the luxury industies' top performer world-wide.

At the outset I had created a FileMaker Pro database to run and keep track of subscription sales and generate and send subscription e-mailings.

When the owner sold out, I was fortunate enough to be asked to step in to design the magazine. I added more colour and graphics and expanded the e-mail campaigns to conference emailings as well as issue specific emails, but still kept the magazine true to its roots.

With the magazine's continuing success, a spin-off magazine was concieved called Luxury Connections. It was a highly readable directory to luxury products, suppliers and events.

Over the years the magazine and conferences have demanded a huge amount of collateral design materia; TV comercials, advertisng campaigns and mailers to sell and support the many confrences.