B utler & Wilson are costume jewellers with two shops in London and a thriving QVC business.

We got involved just as the owner and Creative Director, Simon Wilson discovered he had a natural talent for live TV and instantly developed a QVC fan base.

He wanted to turn fans not just into loyal customers, but brand evangalists - most of whom had never been to his shops and realistically lived too far away to get there.

Simon hit on the idea of sending them a newsletter as a thank-you for being a customer and as a way to involve them in the brand.

Our newsletter designs were an instant hit - in no small part to the writing of the renowned jewellery writer Vivian Becker.

Other projects followed such as the Bridal Collection opposite.