T
radionally pension material is shrouded in legalese and arcaine language and most people's eyes just glaze over - especially when it come to the minutiae.
AC Nielsen were making important changes to their employee pension arrangements and one that they wanted their employees to fully understand.
Our solution was to translate the jargon into plain English, break down the options into understandable chunks and to illustrate the concepts with appropriate cartoons for the main handbook.
The result was as the happy Pensions Manager explained, she received close to 100% response with employee choices. Not bad for the kind of imformation that usually gets filed in a drawer for 'later review'.
We carried the irreverant attention grabbing theme when it came to the annual pension review documents which we producted in a mini magazine format.
AC Nielsen were making important changes to their employee pension arrangements and one that they wanted their employees to fully understand.
Our solution was to translate the jargon into plain English, break down the options into understandable chunks and to illustrate the concepts with appropriate cartoons for the main handbook.
The result was as the happy Pensions Manager explained, she received close to 100% response with employee choices. Not bad for the kind of imformation that usually gets filed in a drawer for 'later review'.
We carried the irreverant attention grabbing theme when it came to the annual pension review documents which we producted in a mini magazine format.
Pension handbook:
Pension Reports:
