B entley's, a Sao Paulo based exclusive shop needed a method for cataloging their products that could hold information from pricing to stock levels, product images to product descriptions and of course was quickly searcheable across thousands of their lines.

FileMaker Pro was the ideal candidate as a custom-database could be easily built, was cross-platform and could drive the data side of their website via SQL queries.

We built in many time-saving features such as an algorthm that could generate highly readable product descriptions from the raw data, fields that recognised Countries, Regions, Terroirs and Appelations for faster data-entry and automatically worked out profit margins and allowed for customer discounts.